“Do I need a website for my business?” Well, the answer is YES. You do need a website for your business, A GOOD ONE. A professionally designed, lead magnet, sales booster, brand-differentiating website.
But, why is it important to have a website for my business?
Well, this is the first question most clients ask when we Perfect Infoway a Custom Web Development Company suggests them to have a website for their business.
The reason behind having your Search Engine presence (Google, Yahoo, Bing, etc.) is because customer behavior changes over time to adapt to modern technology, and customer behavior has already changed to adapt to the digital age.
Let me make it more clear for you! Let’s assume if someone is looking for business-related needs, he/she is not going to go for a door-to-door inquiry. He/she just going to type on their phone “ABCDE” services. And, tada the customer goes to another company.
How does this happen?
The reason is quite simple your business does not have any online presence. As I said above, user behavior is changed. It’s tech-driven. Now, customers want everything on their fingertips.
From ice cream parlors, small cafes, startup businesses (in any field), IT companies or even small-town electricians owns a website. And, why don’t you? I think that you got my point.
To get a complete understanding of having a website for your business is the secret ingredient of success, you can out our portfolio.
2020: The year of Technology and Automation
Well, we all know 2020 is the year of advanced tech and automation. With all the COVID-19 Pandemic situation going on everything is shut. People are afraid to go out. But, with having an online presence you can provide your customers whatever they need.
From the healthcare sector, Job portal, well telemedicine sector to on-demand services, every sector is implementing tech solutions and everything is available online.
So, look in 2020, you need a smart website. You needed one the day you started your business, but better late than never.
An analysis by Deloitte’s in Connected Small Businesses in the United States found that digitally advanced small businesses:
- Earned 2X as much revenue per employee
- Experienced revenue growth over the previous year that was nearly 4X as high
- Were almost 3X as likely to be creating jobs over the previous year
- Had an average employment growth rate that was more than 6X as high
Top 5 solid reasons why businesses need a website
- A Website Proves Your Brand Credibility
- Businesses with a Website are Easily Accessible
- You can Showcase Your Products/Services the Best Way Possible
- You can benefit from Google Searches
- All of your competitors are already having a website.
Let’s discuss in detail;
Reason No. 1: A website proves your brand credibility
“Where is your official website?” This is the first question you will hear when you tell people about your business. The truth is that people have become smart these days. They think 10 times before making any business decision.
Over 30% don’t even consider a business if it doesn’t have any website. So, if you want people to think your business is credible, contact a custom website development company in India and have a website. Only then they will take you seriously.
PS – If you carefully introspect, you would realize that they are not wrong. There are thousands of business owners out there. They can’t go on trusting everyone and then regretting later on. At their place, you would’ve done the same.
Reason No. 2: Businesses with a website are easily accessible
This is one of the major reasons why businesses need a website. When it comes to purchasing a product or service, most people prefer an easily accessible business and can be reached whenever they want.
Now, whenever it comes to engaging with a business, over 63% of customers use a company’s official website.
The main reason behind this is that a website is where they can find everything about your business, i.e., who you are, what services you sell, and how they can contact you.
Also, an official website makes you available 24×7. As a result, they can reach out to you at any hour of the day.
This gives you another reason why your business needs a custom website. The website makes it easy for consumers to reach you and buy your products or services. They can visit your website anytime and make their purchases. You can even keep track of your customers on the site.
Reason No. 3: You can showcase your products/services the best way possible
Presentation plays a crucial role if you want people to buy your products or services. This is important, especially if you are a startup where every customer matters.
In that case, it’s also important that we can showcase our expertise in the best way possible, and having a website can help in doing that. It gives you creative freedom. You can display your services the way you want.
You can use beautiful images, short video tutorials, and downloadable PDF instructions. The sky is the limit to what you can do.
And do you know how all this can help? Customers get what they are looking for. So, they remain hooked and go nowhere else to purchase. This ultimately helps you in establishing a loyal customer base.
Reason No. 4: You can benefit from Google Searches
Having a website can also get into Google’s search listings, thus making it easy for clients to find you.
Now, one thing you might be wondering is: How does it matter? Here’s how:
Back in the old days, when clients had to do business with a company, they used to do a detailed background check and contact every previous client to ask about you. Finally, only after they were sure, they moved ahead.
But the times have changed. Clients have become smart. They no longer want to waste time running background checks. Instead, they prefer searching on Google. In fact, this is the very first thing they will do after they hear the name of your brand.
Now, if you have a website and have done its proper SEO, it will come in the top searches of Google. Apart from this, people will also be able to find you by using other keywords related to your business. This makes you more popular among folks, and more people are willing to do business with you.
So, if you want your startup becomes famous and clients can easily find you on Google, have a website. The decision will significantly benefit you in the long run.
Reason No. 5: All of your competitors are already having a website
This point might sound cliché, but it makes a lot of sense. You are not alone in the market.
There are already thousands of companies selling the same products and services that you are going to sell, and most of them would have also been having their own websites.
This means if I consider all the previously discussed points from this blog, they are already in a beneficial position. They appear more credible in the market, they have already built an initial level of trust with the audience, they are showcasing their products/services in the best way possible, and they are also benefiting from Google searches.
How would you beat them?
Well, for that, you will need to contact a web development services company and have a website first. By not having one, you are already allowing them to dominate the market. No doubt there are some other ways.
You can hire a dedicated marketing team and spend a heavy budget on promotions and ad campaigns. But that only results in more efforts and increased costs. You can have a website designed in almost half the budget.
Also, if you have a website, you have a chance to research and incorporate elements that your competitors are missing. You can benefit from their weaknesses.
So, having a website is much better than not having it at all. At least, you can benefit from it.
Having a website with good UI/UX is equally important as creating the website itself. If the UI/UX is not good, there will be no use of having it.
According to research, an average human being has an attention span of 8 seconds. This means you have 8 seconds to leave an impression of your brand.
So, you have to make sure you are leaving the best impression on the user and keeps him occupied so that he stays for a long time.
However, it’s not possible to create a custom website with a good UI/UX without the help of a good custom website development company.
Perfect Infoway can help in getting a good custom website. Being a leading web development and mobile app development agency, we have built quite a reputation for our custom web development and mobile app development services. If you have any query just drop us an email at firstname.lastname@example.org.
To summarize… Your business needs a website, and it’s easier than ever to get one.
So again, while you believe that not every business needs a website, we’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.
If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority. It’s easy to be a better business. Get a website!
Thanks for taking time! 🙂